Last night I saw this really funny commercial. It’s a Mike and Ike commercial about their “break up”. The commercial features several celebrity cameos by Lamar Odom and Eden Sher (of “The Middle” which is a pretty funny show, if you have never seen it). My favorite segment features the three kids at the end of the commercial).
I really like this campaign because:
1. The commercials are funny
2. Mike and Ike fans can submit their own videos. There are other versions of the commercial and Mike and Ike even has a contest going on for people to submit their own video reactions. There are lots of “reactions” on YouTube. Cute campaign 🙂
3. The tumblr has background on what’s happening with the duo. Mike is focused on music and Ike is focused on art. I love the colorful design!
4. The campaign features games which are pretty fun for their fans
5. There is a slight ambiguity as to whether Mike and Ike are really in a relationship or if they are ending their business relationship. This campaign has perfect timing because “gay marriage” is a big topic right now.
Take a look at the campaign for yourself on Mike and Ike social media pages Facebook, and Twitter.
