{From Instagram}
If you haven’t heard yet, Beyoncé is on the cover of the September issue of Vogue! Don’t go pick up the issue expecting to read a full on interview. The thing about this year’s issue is that Beyoncé doesn’t give an interview to the magazine. Instead, there is an opinion article covering her celebrity status. For anyone out there that has literally grown up following her career from the days of Destiny’s Child to Drunk in Love and the present, it’s not a secret that Beyonce guards her privacy. In the age of information overload and the overshare, this is almost counter culture.
– Establish a direction and clear goals for your social media efforts
Over the weekend, I read a guest post on my virtual mentor, Michael Hyatt’s website by Wayne Stiles. One of the things that Wayne says is, “If we lose our why, we lose our platform.” I know from experience that this happens to be true. I lost my why for a while and got off track. If you forget why you want to grow an online presence, it is easy to get lost in the deep, dark, downward spiral that is the internet. If you don’t have a why, dig deep into your goals and desires to find it.
– Based on your goals, select which social channels make the most sense
If social media is the place where you turn to for having fun, then that’s cool but if you have specific goals set around what you would like to accomplish through online channels, then write them down and act accordingly. There are so many social channels out there where you can choose to make things happen. Do your research and make it happen!
– Be focused on growing those specific channels
After you identify what channels that it makes sense for you to grow, take it to the next level by creating intentional and purposeful content that supports your goals.
After you identify what channels that it makes sense for you to grow, take it to the next level by creating intentional and purposeful content that supports your goals.
If social media is the place where you turn to for having fun, then that’s cool but if you have specific goals set around what you would like to accomplish through online channels, then write them down and act accordingly.
– Keep your mind on the present
It’s great to focus on where you want your social efforts to take you, but there’s something about this present moment.
Take a cue from Beyoncé and focus on creating content and measuring deliver specific results instead of posting just for entertainment!
