Last night, I watched the Olympic opening ceremonies with billions of other people. Over the last few months, I’ve watched marketing campaigns featuring Olympians slowly rise. Here are a few of my favorites:
1. Shawn Johnson for Bounty
Paper towels and gymnastics don’t go together. I like how this commercial makes them go together while highlighting Shawn’s talent and incorporating her mother. Moms clean up messes and now, the two products make sense together. I know that Shawn Johnson retired and won’t be competing, but I still like this ad.
2. Lolo Jones on Oxygen Magazine
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Of all the 2012 Olympians, I’ve heard and seen the most about Lolo Jones. With her statement on abstinence, she became a hot topic earlier this year. I am a big fan of Oxygen magazine and I have a subscription to their sister publication Clean Eating Magazine. I’d buy this issue simply because she’s on the cover and I trust the publication to have quality content.
3. Marlen Esparza for Cover Girl
Did you know that 2012 is the first year Women’s Boxing will be included in the Olympic games? Boxing is not glamourous. I like this tie in because regardless of what your doing, you want to feel and look good doing it. Marlen promotes the LashBlast Volume Mascara and Outlast All day lip color, two items that will stay put in the ring!
4. Women’s Gymnastics team on the cover of Sports Illustrated
The sport I’m looking forward to watching most during the Olympics is gymnastics. To be honest, it’s the sport I understand the most and it’s beautiful to watch them do their routines! I think this cover is beautiful! I learned last night that this is the first year the United States has had more female athletes than male. I guess that’s the reason this list has only included female athletes 😉 so far.
5. Tyson Guy for Gillette
Tyson Guy looks good. The music in this commercial sounds good. I don’t know too much about Gillette razors. But that doesn’t matter. Did I mention that Tyson looks good?
What are some of your favorite Olympic advertisements?
Sidenote: Last Sunday during Oprah’s episode of Next Chapter featuring former Olympic gold medalists, Oprah herself tweeted ME! How cool is that? I was so excited. My friends and I got a kick out of that one 🙂
[blackbirdpie url=”https://twitter.com/Oprah/status/227196009762156544″]
The episode introduced me to Carl Lewis, Bart Conner and few other Olympians I had no clue about. Of course, I knew most of the gymnasts (Shawn Johnson, Mary Lou Retton) and long jumper Jackie Joyner-Kersee. I loved hearing Al Joyner talk about his wife Florence Joyner Griffith. She also incorporated a conversation with Bruce Jenner about his Olympic success. I like hearing Bruce talk about his Olympic success and I wish he did it more often. Each Olympian had unique challenges but one theme reigned supreme: sacrifice. I think OWN has great programming that we are ALL sleeping on. I realized that last Sunday. The shows are like soul food. Not the fattening fried kind, but the kind that enriches your life and grows stronger character. It’s motivational, informative and educational.
I won’t forget that token of advice Oprah gave me 🙂
If you want to catch that episode of Next Chapter, here’s a link to the OWN schedule.
