I just finished Platform: Get Noticed In a Noisy World by Michael Hyatt. If you follow me on Twitter, or happen to be my Facebook friend then you know that I read Michael Hyatt’s blog consistently. He has great information about leadership, publishing and social media. I also get his posts delivered by email everyday! When I found out about his latest book, I knew that I wanted to read it. The title alone draws you in!
I purchased the Kindle edition of the book. Lately, that’s the most effective way to ensure that I actually finish reading books. I almost always have my iPad with me and I use the Kindle app to read during long trips, when I wake up and when I go to bed. This book was well worth every penny! In it, Michael tells you exactly how/why he built up his “brand” online. He gives lots of detailed information about advertising and how to grow your following. I love his writing style! It’s positive, informative and he seems like a laid back person. The advice is not specific to a particular industry but more tailored to the business of “people”. I really appreciate his candor. Sometimes, I feel like professionals don’t want to tell you how they “made it” or got where they are professionally. I enjoyed reading about how Michael is open to sharing that journey and helping the rest of the world embark on it to. I also appreciate how he shared information about many other books, blogs and authors for us to check out on the topic. The Resource section in the back of the book is overflowing with information.
Who should read Platform?
I think that if you work in Marketing, Public Relations or Social Media this book should be required reading. There are so many things that you aren’t doing and probably don’t know how in these fields and Michael Hyatt breaks them down. If you want to start a blog, or build your social media platforms professionally I highly recommend reading this book!
If you are interested in purchasing the book, here it is on Amazon.
Want more opinions on the book? Here is a list of sites with reviews.
What are you reading this summer?