Yesterday Tyra (formerly known as Tyra Banks) launched typef a site featuring original content in the categories of beauty, fashion and “ultimate style confidence”. What makes Tyra’s site stand out is the fact that it will feature original content and powered by Demand Media. In doing a little research I found out that Demand also powers Livestrong, eHow and GolfLink.
I felt like the orange really stood out and the logo was simple and to the point. I’m curious to see more original content on the new website. I think that it’s a great idea and that there is room for a website like this out there. I also like that typef offers customized content based on your skin/eye color/face shape. Since it just launched there isn’t much content yet, but I think the concept has great potential and I can’t wait to see where the site goes in the near future. The video production is more sophisticated than regular social media sites. I like how the video is informative, well edited and not a regular low quality YouTube instructional. Here is a clip with Tyra and Andre Talley Leon talking about all about trench coats: