This morning I noticed a new Promoted Tweet ad campaign from Toyota. The campaign promotes their new Prius C line of cars. The cars just became available this spring.
Here’s a photo of the Prius C from the Toyota website
The informative videos used to promote the new cars feature Bill Nye and Danica McKellar (Winnie Cooper of Wonder Years) a New York Times best selling author of two books encouraging young girls to excel in mathematics. Her video feature great advice on budgeting for your new car. One also features her doing yoga, which is random but I guess it represents a flexible budget?
I’m pretty sure those legs at the end aren’t hers. Toyota has also incorporated the game of Life into marketing commercials. I like how the campaign features great information and doesn’t just push the car. It’s helpful for any of us who struggle with budgeting and deciding between renting a car and leasing one. Play and watch more Prius C commercials here.